Starting From Zero
Tunde Adeleke was 24, living in Nigeria, and working at his uncle's printing business when he decided he needed a different path. "I had an OND in Business Administration and no one was taking my CVs seriously. I knew I needed a skill, not just another application." He had seen ads for digital marketing courses online but was skeptical. "I had been burned by one of those online courses that teaches you theory and nothing else."
Why He Chose LeadarX
"Someone in my church had done the program and she was working remotely for a brand in the UK. She showed me her work and her pay slip. I enrolled the next week." Tunde joined a cohort of 28 students, most of them from Lagos. He was one of only three from outside Lagos. "The online format made it accessible. I did not have to relocate."
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"The instructor pushed us hard. We were not just watching videos. We were running actual campaigns, analysing real data, and writing strategy documents from week two. I managed a real Meta Ads campaign with a small budget by week six. Seeing actual results from work I did was a different feeling entirely."
The Job
Three months after completing the program, Tunde was hired as a Junior Digital Marketing Executive at a consumer goods company in Lagos. He relocated. "The salary is N195,000. My printing job was paying N45,000. My family did not believe the offer letter when I showed them." He now manages the company's social media advertising and email marketing, and is already mentoring two younger siblings who are looking at the same path.